The Story Behind luvexanora
Our founder, Tamsin Eldridge, spent years working with small businesses across Australia. She noticed something interesting—most people had gut feelings about their financial decisions, but lacked the tools to test those hunches properly.
So we built something different. Not financial advice software, not another budgeting app. We created a space where you could model scenarios. What happens if revenue drops by fifteen percent? What if that new hire takes six months longer to become productive? These questions matter.
We're based in Canberra, and we've been teaching people how to build their own financial models since early 2020. The pandemic actually helped us refine our approach—suddenly everyone needed to rethink their assumptions.